Effective Date: [July 8, 2026]
Last Updated: [July 8, 2026]
Welcome to SelfMuse: AI Photoshoot.
SelfMuse: AI Photoshoot (“SelfMuse,” the “App,” the “Service,” “we,” “us,” or “our”) is an AI-powered portrait and image-generation application. SelfMuse allows users to select and upload photos to generate realistic AI portraits, professional headshots, lifestyle portraits, fashion portraits, social profile images, and other AI-generated visual content.
This Privacy Policy explains how we collect, use, store, disclose, share, transfer, protect, and delete your personal information when you access or use SelfMuse.
By using SelfMuse, you acknowledge that you have read and understood this Privacy Policy. Where applicable law requires consent, including for photo library access, camera access, processing user-uploaded photos, third-party AI processing, analytics technologies, or international data transfers, we will obtain your consent before the relevant processing begins.
This Privacy Policy applies to personal information processed through:
This Privacy Policy does not apply to third-party websites, applications, platforms, or services that operate independently under their own privacy policies.
SelfMuse processes user-selected photos and related information only to provide the AI photoshoot features requested by the user.
Unless we clearly tell you otherwise and obtain any consent required by law:
We may use aggregated, anonymized, or de-identified technical information to improve service performance, reliability, and user experience, provided that such information cannot reasonably identify a specific individual.
This section specifically explains how SelfMuse processes face-related information, user photos, and third-party AI processing when users select photos, upload photos, and use AI photoshoot features.
When you choose to use SelfMuse’s AI photoshoot features, you may select photos that contain a human face.
Before upload or generation, SelfMuse may perform a temporary face check on the photos you select to determine whether the photos meet the basic requirements for the Service.
This check may include:
SelfMuse does not use this check to create an identity profile about you or to identify your real identity.
SelfMuse does not create, store, or use facial templates, facial recognition profiles, facial databases, or biometric identity profiles for identity recognition.
SelfMuse performs face detection only to determine whether selected photos meet upload and usage requirements.
The face detection process does not upload face detection data to our servers, does not send face detection data to third parties, and does not use face detection data for any other purpose.
Unless you continue to use the AI photoshoot feature and actively submit the selected photos for image generation, SelfMuse will not send your selected photos for AI processing.
No.
SelfMuse does not store face data generated during the face detection process, including but not limited to:
Face detection data exists only temporarily during the detection process and is deleted or released immediately after the check is completed.
SelfMuse does not save such face detection data to servers, user accounts, databases, logs, backups, or third-party systems.
No.
SelfMuse does not upload face detection data to SelfMuse servers, and does not share face detection data with third-party AI service providers, cloud service providers, advertising service providers, analytics providers, or any other third party.
SelfMuse does not sell, rent, trade, or otherwise commercialize face detection data.
SelfMuse does not use face detection data for:
If you choose to continue using the AI photoshoot feature and confirm generation, the photos you actively select may be uploaded and sent to SelfMuse and our contracted AI service providers to generate the AI photoshoot results you requested.
Data sent for AI photoshoot generation may include:
For clarity, the face detection data generated before upload is not uploaded, stored, or shared.
SelfMuse’s current contracted AI processing providers include:
We require our contracted AI service providers to process relevant data only according to our instructions and only for the purpose of providing AI image-generation services to SelfMuse.
We require these providers not to:
SelfMuse does not retain face detection data.
Face detection data is processed only temporarily to determine whether a photo meets upload and usage requirements, and is deleted or released immediately after the check is completed.
For photos that you actively confirm and upload for AI photoshoot generation, our standard retention periods are:
Before SelfMuse sends the photos you actively confirm for upload, templates, prompts, or generation parameters to contracted AI service providers, the App will display an AI data processing notice.
The notice explains:
Users must tap “Agree and Continue” before the relevant processing begins. If the user chooses “Cancel,” the selected photos will not be sent for that AI photoshoot request.
SelfMuse’s face data practices are summarized as follows:
“SelfMuse may perform a temporary face check on photos selected by the user before upload or generation to determine whether the photos contain a usable face, are too blurry, obstructed, too dark, or otherwise unsuitable for AI photoshoot generation.”
“SelfMuse does not store, upload, share, or retain face detection data. Face detection data exists only temporarily during the detection process and is deleted or released immediately after the check is completed.”
“SelfMuse does not create facial recognition templates, facial feature databases, biometric identity profiles, or face data used to identify users.”
“If the user chooses to continue using the AI photoshoot feature and confirms generation, the photos actively selected by the user may be sent to SelfMuse and its contracted AI service providers solely to generate the AI photoshoot results requested by the user.”
“SelfMuse does not sell user photos or face detection data, and does not use them for targeted advertising, identity verification, surveillance, tracking, or general-purpose AI model training.”
In addition to photos and the temporary face detection information described above, SelfMuse may collect the following categories of personal information.
When you create, access, or manage an account, we may collect:
If you use Sign in with Apple or another third-party authentication service, we may receive information made available by that provider, such as an account identifier, name, or email address.
We do not receive your Apple ID password.
Purchases and subscriptions completed through the Apple App Store are processed by Apple.
We may receive:
We generally do not receive or store your complete payment-card number, card security code, Apple ID payment password, or full payment-account credentials.
If you submit a refund request, we may review information reasonably necessary to evaluate and process the request, including:
We use this information to ensure fair use of the Service, prevent fraud or abuse, process refunds, respond to app store or payment service provider requirements, resolve disputes, and comply with applicable legal and recordkeeping obligations.
Where necessary, we may disclose limited information related to the refund request to the applicable app store, payment service provider, customer support provider, fraud-prevention provider, legal adviser, or other necessary third party solely for refund review, refund processing, risk control, dispute resolution, or legal compliance purposes.
Refund review information is retained only for as long as reasonably necessary to process the refund request, prevent fraud or abuse, resolve disputes, comply with legal obligations, and maintain compliance records.
When you use SelfMuse, we may automatically collect:
We do not collect precise GPS location unless a feature clearly requires it, we explain the purpose, and you grant permission.
When you configure an AI photoshoot request, we may collect:
Please do not include unnecessary sensitive information in free-text prompts.
When you contact us, we may collect:
Support personnel access relevant information only to the extent necessary to address user requests, technical failures, security incidents, refund issues, or violations of our terms.
Where permitted by law, we may collect:
You may disable push notifications through your device settings and unsubscribe from marketing communications using the method provided in the relevant communication.
We may use personal information to:
We do not use uploaded photos, face detection data, or generated images for targeted advertising or general-purpose AI model training.
Where applicable law requires a legal basis, we may rely on one or more of the following.
We process information where necessary to provide the services you request, including AI photo generation, account management, subscriptions, purchases, refund processing, and customer support.
We rely on consent where required by law, including for:
You may withdraw consent at any time. Withdrawal does not affect processing completed before withdrawal.
If processing is necessary to provide an AI photoshoot feature, withdrawing consent may prevent you from using that feature.
Where permitted by law, we may process information based on legitimate interests, such as:
We do not rely on legitimate interests to avoid obtaining consent where explicit consent is legally required for sensitive data.
We may process information where necessary to comply with tax, accounting, consumer-protection, data-protection, judicial, law-enforcement, payment-service, app-store, or other legal obligations.
We may process information where necessary to establish, exercise, or defend legal claims, protect user safety, protect third-party safety, prevent serious harm, resolve disputes, or respond to refund-related claims.
SelfMuse uses artificial intelligence and machine-learning technologies to generate and modify images.
AI systems may analyze the photos you actively confirm for upload and generate new images based on your selected templates, prompts, and preferences.
Generated images are synthetic content and may contain inaccuracies, unexpected details, clothing changes, hairstyle changes, background changes, or other differences from the original photo.
SelfMuse’s AI image-generation features are not used to make decisions that produce legal or similarly significant effects concerning employment, credit, insurance, housing, education, healthcare, criminal justice, or access to essential services.
SelfMuse does not use AI processing to evaluate your personality, creditworthiness, health status, criminal risk, social status, or eligibility for important opportunities.
We may disclose personal information to the following categories of recipients.
These providers process photos actively confirmed for upload by the user, prompts, templates, and generation parameters only to generate the AI photos requested by users.
SelfMuse does not upload or share face detection data with contracted AI processing providers.
These providers help us host the App, store user content, maintain databases, provide content delivery, and maintain system reliability.
SelfMuse does not store temporary face detection data generated before upload in cloud hosting or cloud storage services.
These providers help us analyze App performance, detect crashes, identify software errors, and improve the product experience.
Where required by law, we obtain consent before enabling non-essential analytics technologies.
SelfMuse does not send face detection data to analytics or crash-reporting providers.
Apple and related platforms process purchases, subscriptions, renewals, refunds, transaction verification, and purchase restoration.
Apple or other authentication providers may help users create accounts, access accounts, and verify account status.
Customer support platforms may process contact information, support messages, ticket records, screenshots voluntarily provided by users, photos or generated images voluntarily provided by users, and refund-related support information.
Email and push-notification providers may process email addresses, notification tokens, communication preferences, delivery information, and interaction information.
These providers may help detect malicious activity, account attacks, payment abuse, refund abuse, automated attacks, unauthorized access, and other security threats.
Where reasonably necessary, we may disclose information to lawyers, accountants, auditors, insurers, security consultants, and other professional advisers.
We may disclose personal information to comply with applicable law, respond to binding legal process, protect users or third parties, investigate fraud or abuse, enforce our terms, process refund-related disputes, or establish, exercise, or defend legal claims.
If the business associated with SelfMuse is involved in a merger, acquisition, financing, restructuring, insolvency, asset sale, or business transfer, personal information may be transferred as part of that transaction.
We require recipients to protect personal information in accordance with applicable law.
We do not sell personal information for monetary consideration.
We do not sell or share the following information for advertising purposes:
We do not share personal information for cross-context behavioral advertising.
We do not use sensitive personal information to infer user characteristics for advertising, profiling, or eligibility decisions.
If our practices materially change, we will update this Privacy Policy and provide any legally required notice, opt-out mechanism, or consent request before the new practice begins.
Photo library permission is used to let you select photos for upload and save generated images to your device.
Where supported by iOS, you may grant SelfMuse access only to selected photos.
Camera permission allows you to take photos directly within SelfMuse.
Notification permission may be used to notify you when image generation is complete, send account notices, subscription notices, refund-related notices, or other communications you have agreed to receive.
Before engaging in activity that Apple defines as tracking, we will request authorization in accordance with Apple’s App Tracking Transparency requirements.
Declining tracking permission will not prevent you from using SelfMuse’s core AI photoshoot features.
You may change permissions at any time through iOS settings.
We retain personal information only for as long as reasonably necessary to fulfill the purposes described in this Privacy Policy.
SelfMuse does not retain face detection data.
Face detection data is processed only temporarily to determine whether a photo meets upload and usage requirements, and is deleted or released immediately after the check is completed.
Face detection data is not saved to servers, user accounts, databases, logs, backups, or third-party systems.
Account information is generally retained while the account remains active.
After account deletion, account information is deleted or de-identified within 30 days, unless continued retention is required by law.
Uploaded source photos are retained no longer than 30 days after completion of the relevant generation request.
If you delete the related project or submit a valid deletion request earlier, the photos may be deleted sooner.
For registered users, generated images are generally retained until:
For guest or temporary-session users, generated images are generally deleted within 30 days after generation, unless they are saved to a registered account.
Failed or incomplete uploads are generally deleted within 7 days.
After a valid deletion request is received, relevant information is generally removed from active systems within 30 days.
Where applicable law requires a shorter period, we comply with that shorter period.
After deletion from active systems, backup copies are deleted or overwritten within the normal backup cycle, generally within 90 days.
Technical and security logs are generally retained for no longer than 12 months, unless longer retention is necessary for security, fraud prevention, legal, or dispute-resolution purposes.
Analytics data is generally retained for no longer than 24 months, after which it is deleted, aggregated, or de-identified.
Customer support records are generally retained for no longer than 24 months after a ticket is closed, unless longer retention is required for disputes, refunds, fraud prevention, security, or legal compliance.
Subscription, transaction, refund, accounting, and tax records are retained for the period required by applicable law, app store requirements, payment-service requirements, dispute-resolution needs, and compliance obligations.
This period may be up to 7 years or another legally required period.
We may retain consent records, consent-withdrawal records, privacy-request records, and request-resolution records for as long as necessary to demonstrate compliance, address complaints, or establish or defend legal claims.
You may use available in-App features to delete:
You may initiate account deletion through:
Settings > Account > Delete Account
You may also submit a deletion request using the contact methods provided in this Privacy Policy.
Account deletion generally removes:
Because SelfMuse does not retain face detection data, there is no face detection data to delete from your account during account deletion.
We may retain limited information where necessary to comply with legal obligations, preserve transaction records, process refunds, prevent fraud or refund abuse, respond to legal proceedings, establish or defend legal claims, or demonstrate that a privacy request was completed.
Deleted information may temporarily remain in encrypted backups until the applicable backup cycle expires.
Deleting your SelfMuse account does not automatically cancel an App Store subscription. You must separately cancel your subscription through your Apple account or App Store subscription-management settings.
We use reasonable technical, organizational, administrative, and contractual measures designed to protect personal information.
Such measures may include:
No internet transmission or electronic storage method is completely secure. We cannot guarantee that personal information will never be subject to a security risk.
You are responsible for protecting your device, account login credentials, email account, Apple account, and other access methods associated with your SelfMuse account.
If a personal-data security incident occurs, we will investigate and notify affected users and relevant regulators where required by applicable law.
To provide services globally, we and our service providers may process personal information in different countries and regions.
Processing locations may include:
The data-protection laws in those jurisdictions may differ from the laws in your country or region.
Where required by law, we may use safeguards such as data-processing agreements, standard contractual clauses, transfer-risk assessments, supplementary technical and organizational measures, explicit user consent, or other legally recognized transfer mechanisms.
You may contact us to request more information about safeguards applicable to international transfers of your personal information.
Depending on your country or region, you may have some or all of the following rights:
You may submit a request through available in-App privacy controls or through the contact methods provided in this Privacy Policy.
Before processing a request, we may need to verify your identity.
Verification information is used only to confirm the requester’s identity, prevent unauthorized access, and complete the privacy request.
If a request is submitted by an authorized agent, we may require proof of authorization and may contact you directly to confirm the request.
We respond within the period required by applicable law.
Certain rights may be subject to legal exceptions.
If you are located in the European Economic Area, the United Kingdom, or Switzerland, you may have the following rights:
Where we process personal data based on legitimate interests, you may object based on your particular circumstances.
Where we process personal data based on consent, you may withdraw consent at any time.
SelfMuse’s AI image-generation services do not make automated decisions that produce legal or similarly significant effects concerning you.
Where applicable law requires a local representative, relevant contact details will be provided through an appropriate channel.
During the preceding 12 months, we may have collected the following categories of personal information:
SelfMuse may temporarily process face detection data before photo upload or generation to determine whether a photo meets upload and usage requirements, but such face detection data is not stored, uploaded, shared, or retained.
We may disclose relevant information to service providers and contractors for business purposes, including AI processing providers, cloud providers, analytics providers, customer support providers, security providers, payment platforms, authentication providers, and professional advisers.
We do not sell personal information.
We do not share personal information for cross-context behavioral advertising.
We do not knowingly sell or share personal information of users under 16.
Sensitive personal information is used only as reasonably necessary to provide requested services, maintain account security, prevent fraud, address security incidents, comply with law, process refunds, resolve disputes, or perform other legally permitted service purposes.
SelfMuse does not store, upload, share, or retain face detection data, and does not create facial templates, facial databases, or biometric identity profiles used to identify users.
If applicable state law treats temporary pre-upload face detection as biometric information processing:
Photos actively confirmed by the user for AI photoshoot generation are processed according to the relevant uploaded-photo and AI-processing terms in this Privacy Policy.
Where Brazilian data-protection law applies, you may have the right to:
You may submit a request using the contact methods provided in this Privacy Policy.
Where Canadian privacy law applies, we process personal information according to principles including accountability, identified purposes, meaningful consent, limited collection, limited use, limited retention, safeguards, openness, access and correction, and complaint-handling procedures.
You may request access to or correction of personal information and may withdraw consent, subject to applicable legal or contractual restrictions.
Personal information may be processed by providers outside your country or region and may be subject to the laws of the jurisdiction in which it is processed.
Where Hong Kong personal-data protection law applies, we comply with principles relating to lawful and fair collection, notice of processing purposes, information accuracy, limited retention, restrictions on unauthorized use, reasonable security measures, transparency, access, and correction.
You may request access to or correction of your personal data as permitted by applicable law.
SelfMuse is intended for users who are 18 years of age or older.
We do not knowingly allow children under 18 to independently create accounts or submit photos.
Users must not upload photos of a minor unless:
SelfMuse is not directed to children under 13.
We do not knowingly collect personal information online from children under 13.
If we learn that we collected a child’s information in violation of applicable law, we will take reasonable steps to delete it.
Parents or guardians who believe that a child’s information has been submitted may contact us using the methods provided in this Privacy Policy.
The Service may include links to third-party websites, social platforms, applications, or services.
Those third parties may independently process personal information under their own privacy policies.
We are not responsible for data-processing activities independently determined by third parties.
When you export or share generated images to another platform, that platform may collect and process generated images, sharing records, account information, device information, or other related information.
Please review the third party’s privacy policy before sharing content.
We may update this Privacy Policy due to:
When this Privacy Policy is updated, we will revise the “Last Updated” date at the top of the page.
Where a change materially affects your rights or the processing of sensitive information, we may provide additional notice through an in-App notice, pop-up message, email, official website, or another appropriate method.
Where required by law, we will obtain renewed consent before implementing the new processing activity.
If you have questions about this Privacy Policy, wish to submit a complaint, withdraw consent, or exercise a privacy right, please contact us through:
Customer Support Email: [xiaorong.zhu@hkvisionaryhub.com]
Please provide sufficient information for us to understand and verify your request.
Do not send account passwords, payment passwords, complete payment-card information, unnecessary identity documents, or sensitive information unrelated to the request through ordinary email.
This Privacy Policy may be made available in multiple languages.
Translations are provided for user convenience.
To the extent permitted by applicable law, the English version will prevail in the event of a conflict between language versions.
Where local law requires a local-language version to prevail, the requirements of local law will apply.
If any provision of this Privacy Policy is determined by a competent authority to be invalid, unlawful, or unenforceable, the remaining provisions will continue in effect to the fullest extent permitted by applicable law.
End of Privacy Policy